• ROK Realty Report: June 2026 | Inventory Grows as the Market Continues to Rebalance,Robert O'Keefe

    ROK Realty Report: June 2026 | Inventory Grows as the Market Continues to Rebalance

    The New Jersey housing market continues to evolve as we move deeper into the summer season. While home prices are still rising and mortgage rates remain lower than they were a year ago, we're seeing signs of a healthier and more balanced market emerge. Inventory is growing, buyers are becoming more

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  • How Online Reviews Influence Community Interest,Robert O'Keefe

    How Online Reviews Influence Community Interest

    Before visiting a community in person, many buyers do something simple: They search online. Whether they're considering a 55+ community, a neighborhood, or an entire town, online reviews have become one of the first places people look when researching where they might live. But while reviews can pro

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  • Why Walkability Means Different Things in Different NJ Towns,Robert O'Keefe

    Why Walkability Means Different Things in Different NJ Towns

    Walkability is one of the most requested features among today's homebuyers, especially those looking to simplify life after 55. But here's something many buyers discover during their home search: Walkability doesn't mean the same thing in every New Jersey town. For one person, walkability means bein

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